Level AA · WCAG 2.0

1.4.5 Images of Text

Use real text rather than a picture of text, unless the presentation genuinely cannot be achieved any other way.

Manual only No automated check says anything useful.

How it fails in practice

A campaign banner where the offer and the discount code exist only inside a JPEG — unsearchable, untranslatable, blurred at zoom.

How to fix it

Set the text in HTML and CSS over the image. Logos are the exception the criterion actually allows; your pricing table is not.

At a glance

Level
Level AA — the level EN 301 549 requires, and therefore the level the BFSG and the EAA are measured against.
Principle
Perceivable
Guideline
1.4 Distinguishable
Added in
WCAG 2.0
EN 301 549
9.1.4.5
Automated check
Manual only

Read the official definition at W3C

Manual only

How far an automated check gets

Nothing automatic decides this. A scanner that reports it as passing is reporting that it did not look. It stays untested until a person tests it and records what they did — which is exactly how we treat it: as untested, not as passed.

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