Cookies and tracking
The honest version: this website needs no cookies to work, and does not set any for measuring reach. Only advertising measurement uses cookies, and only if you agree; our own statistics keep a random ID in your browser, likewise only if you agree.
What is stored without consent
| Name | Type | Purpose | Duration |
|---|---|---|---|
| bz-consent | Local storage | Remembers your answer to the consent banner: whether you agreed, when, and which version of the banner you answered | 12 months |
| — | Server log | Delivery, security, error diagnosis | Max. 30 days |
| Plausible | No storage on your device | Counting visits without cookies or personal data | — |
| Our own statistics | No storage on your device | Which pages and steps lead to a scan or an account, and which wording of a test was shown, tied together for one day by a key nobody can recreate once that day's random value is deleted | Events 13 months; the daily value one day |
What is only loaded after you agree
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ireland Ltd. | Attributing a request to an advertisement (conversion measurement) | 90 days |
| Google Ads tag | Google Ireland Ltd. | Measuring which campaign produced a lead | Session and up to 24 months |
| bz-campaign | This website (session storage) | Remembers which advertisement you arrived from, so a form you send later can be attributed to it | Until the tab is closed |
| rb-visitor | This website (local storage) | A random ID for our own statistics, so visits on different days can be seen as one journey; sent with our events and stored by us only hashed | As long as your agreement (12 months); deleted when you decline |
Until you agree, Google Consent Mode v2 keeps ad_storage, ad_user_data, ad_personalization and analytics_storage set to denied.
Changing your decision
Use the “Cookie settings” button in the footer of any page. Declining deletes the statistics ID (rb-visitor) and the remembered advertisement (bz-campaign) at once, and the Google tag is no longer loaded from your next page on; only your answer itself is kept, so that we do not ask again. Cookies Google set while you had agreed stay until they expire or you delete them — you can delete any stored entry in your browser settings at any time.
Related
Full detail on legal bases, recipients and your rights is in the privacy policy.